A Beginner’s Guide to Search Engine Optimization: Everything You Need to Know
101 SEO guidance for beginner digital marketers…
Are you confused with using proper SEO? Don’t know how to win the Google algorithm? We are presenting a complete guide for beginners on SEO.
SEO is the pillar of digital marketing. 93% of traffic comes from using appropriate SEO. More than half of the marketing expert believes that SEO helps in achieving organic growth on the internet.
SEO-led pages are dominating the unpaid results that generate ultimate revenue for your website. Search Engine Optimization is extremely powerful because it provides high-intent traffic with a specific targeted audience.
Here we are going to discuss all you need to know about SEO,
No Dramatic Heading!
Heading selection is one of the most crucial parts when you want your copy to be optimized. Tools like Heading Analyzer can evaluate any headings by judging with over 50 data points. The data point includes readability, power words, emotional words, unique words and common words to make your headline easily searchable on any search engine.
The readability score is important for a good headline. For example, the reading score explained by Flesch-Kincaid pointed out that:
· Scores between 90–100 can make a headline understandable to a person aged 11 years or above.
· Scores between 60–70 can make the age group between 12–15-year-old understand the headline properly.
· Scores between 0–30 can attract the grad-level age group to understand a headline.
It is important to achieve a good readability score on your headline to make it understandable to many audiences. You can aim for a score between 60–90 or above to have a perfect headline.
Support your website with 3 SEO Pillars — Content, social media and Links
The initial idea of managing a website was to improve the quality and quantity of the inbound links. But it is now outdated. Nowadays, businesses have become conscious of the 3 pillars of SEO — Content, social media presence and links.
Upright content is valuable and can earn genuine inbound links that actually helps the reader to gain more information. Social media is important for endorsing your website and content to gain a large number of interactions. With the help of good planning, these techniques can instantly boost traffic and recognition of your brand in no time.
Give yourself some Speed!
One common thing that none of us likes is loading. Website speed indeed affects the conversion rate of the users. Google actually boost the sites with a higher speed to the users to stay for a longer time. Some seconds’ slower site load time can cost over 10% loss on bouse rate, which is a parameter to count the percentage of users that leaves your website without viewing a single page.
Longer time in loading website pages can also hamper the user experience and their potential actions. It makes them frustrated and eventually leads them to leave your site without making any further move.
Keyword Optimization is not Everything.
As we know, it is the traditional way of making your website optimized but not for something to get highly dependable. There was a time when websites were meant to be stuffed with inbound links to increase page ranking. But not anymore. Nowadays, over-optimization is a suicide attempt for SEO practice.
Since 2012, Google has made a resolution that gives a penalty for over-optimization. It is considered spam and can ruin your page to get larger exposure. Also, you cannot just repeatedly use your keywords over and over again. It lowers the website ranking and even become a barrier to get potential traffic.
Earning Google’s trust is not easy. First, you need to utilize all the available optimization tools — great content, perfect keyword ratio, higher readability score and relevant links. If you follow these simple rules, no one can stop you from reaching the first search page!
